Work with me to Make Marketing Matter

Learn the fundamentals and master the math to build a measurable, revenue driven Marketing plan
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This on-demand, self-service program arms you with the information you need to build a revenue-driven plan that will hold marketing accountable to measurable outcomes. This package provides access to:
 

• My 8-video series that walks you through the fundamental elements you need to consider before you can build a marketing plan

• 4 basic templates you need to execute against that plan

• 1-hour Q&A consultation with me to make sure you are set up for success.

With my guidance every step of the way, build the ultimate Marketing plan to deliver in the coming year and beyond.
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Informed by a thorough discovery, with access to my 8-video Make Marketing Measurable series, this 2-day workshop walks your team through marketing planning fundamentals for your business, and delivers:
 

• A full year, quarter-over-quarter measurable, revenue-driven marketing plan​

• Bottom up pipeline targets, by inbound, outbound, partner, geo and segment

• Top down sales alignment 

• Marketing ROI measures

• Inbound channel MQL performance targets

• Recommended org chart changes

• Recommended budget allocation changes

• 3 additional 1-hour follow up consultations with me in each subsequent quarter.

"Speech is to persuade, to convert, to compel"

- Ralph Waldo Emerson

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I have presented to executives, startup founders, full teams and students - at conferences and events with audiences from 100 to 5000. 

 

I also speak at more informal Q&A sessions, dinners, panel discussions and have been a guest and host on several podcasts.

I speak about all things marketing and customer experience as well as my journey as a female executive in technology, and how I've leaned into unexpected setbacks and challenges in my life to grow and learn.